To avoid losing another generation of South African musicians to financial mismanagement, we created AMPD Studios by Old Mutual - A professionsal music, business and culutre hub in Newton that brings faciltiies together with the experience, wisdom and practical advice of industry icons and the necessary business and banking acumen required to turn our considerable musical talent into successful and sustainable musical careers.

An iconic, yet outdated broadcast pattern, a graphic language representative of Africa and Old Mutual's recently revitalised core colour palette became the foundation for a strong identity.

AMPD accommodates the needs and ambitions of our audience with interior and exterior Soundstages setup for Live Broadcast, Recording and Production Studios, Meeting Rooms and Co-working Areas. AMPD has grown to become a hive of activity bringing vitality and connectedness to the most ambitious and most experienced members of the industry. 

Content is packaged in a number of formats after each live event and amplified across digital channels including Youtube and Spotify.