Tranquini is a relaxation drink made from green tea, lavender, lemon balm and chamomile. Their mission is to help the world to relax and be more positive so that more good can happen.
To do this we developed a digitally integrated brand campaign – Feel the Flow – that centers around a content sharing platform on the tranquini.com domain. The sites purpose is to mirror the brand’s mission by inspiring and helping people to be more relaxed and positive in their daily lives by exposing them to unique content that demonstrates the lifestyle benefits of being cool, calm and collected.
A new piece of content goes live on the site each week ranging from articles and picture galleries to short form documentaries and podcasts.
In parallel, the site was developed to allow marketing managers in 34 countries and across 12 different languages the ability to share global content with their own country specific social media channels.