Bosch Brewery is a local South African craft beer producer who asked us to conceptualise and design labels for their range of beers.
Craft beers are complicated, men aren't.
We created the 'No. 1' range of beers that leverage colour to simplify our beer names and make them recognisable in any environment, giving men what they want in the easiest way.
Men can now order their beer by simply asking for their favourite one, like a Red One or Green One.
The 'Number One' positioning allowed us to produce material across a number of print applications.