Alpha Craft Cider

Material created for the launch of Alpha's new range of craft ciders


We developed the brand and product for this new craft Cider. Unlike most mass produced ciders, Alpha refuses to use concentrate and insists on only brewing with fresh pressed apples. Not the easiest way to make Cider, but definitely the most delicious. We created brand assets that championed the fresh ingredients and common sense flavour variants under the banner of Break The Mould.









24 Carat – Out of Africa

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